"The marketing campaign is going to be even bigger than we had for 'Finding Nemo,"' said Robert Chapek, president of Disney's Buena Vista Home Entertainment arm.

"Aladdin" marks the third title to be released in Disney's DVD Platinum Series, following the reissues of "Snow White and the Seven Dwarfs" and "The Lion King."

"Snow White" has sold about 7 million combined DVD and VHS units to consumers since its fall 2001 rerelease, and "The Lion King" has topped 11 million since its reissue last year.

"The October release time frame has provided us with the longest legs on such titles," Chapek said. "It gives us big initial sales, and then these classic titles tend to get a second sales boost during the Thanksgiving and Christmas holiday shopping season."

Featuring a remixed 5.1 surround sound home theater track, the "Aladdin" double-disc DVD also will include a deleted song called "Proud of Your Boy" by Academy Award-winning songwriters Howard Ashman and Alan Menken. The film features the voices of Robin Williams (news), Scott Weinger, Linda Larkin, Jonathan Freeman and Gilbert Gottfried (news).

"The song was edited out of the first version," Chapek said, "but we're planning to bring it back along with the original pencil test drawings of a scene featuring Aladdin's mother."

He added that Disney already has lined up at least nine major cross-marketing partners, including McDonald's, Kellogg's, Mattel, Fisher-Price and Kleenex.