Walt Disney Pictures joins with MySpace.com, the leading lifestyle portal to discover music, film and popular culture, to give one MySpace member the exclusive opportunity to launch the world premiere of the theatrical trailer of "Pirates of the Caribbean: Dead Man's Chest." MySpace and Walt Disney Pictures invite members to join the movie's official MySpace profile for a chance to become the first person to view the movie trailer for "Pirates of the Caribbean: Dead Man's Chest." The winner will then have the chance to distribute the trailer to MySpace's network of more than 74 million members and interview talent from the film as a press correspondent for MySpace at the press junket in Los Angeles.
On Monday, May 1, MySpace will randomly select one friend from the Pirates' MySpace profile. This lucky fan will be given the trailer in the form of a tag allowing the user to view and share via email, instant message, bulletins, or blogs to any person on MySpace.
"We are always looking for innovative ways to bring fresh content to increasingly hard-to-reach consumers," said Oren Aviv, President of Marketing and Chief Creative Officer, Walt Disney Studios. "This partnership with MySpace provides a unique, never-before-done opportunity to empower the passionate, enthusiastic fan base of the Pirates franchise, allowing them to be the primary champions of the film."
To be eligible, the MySpace user must be at least 18 years of age and be a friend of the Pirates of the Caribbean profile (www.myspace.com/deadmanschest). Additional prizes will be awarded to every 10,000th member to sign up for the community and to the member who distributes the trailer to the most people. On the Pirates of the Caribbean profile, members can also view stills from the movie and communicate with other MySpace friends and fans through blogs, comments and forums.
"We are thrilled to be a part of this unique effort to promote Disney's new film," said Colin Digiaro, SVP of Sales for MySpace. "MySpace members use the network to discover pop culture and share it with friends and the Disney approach for Pirates takes advantage of the power of MySpace and word-of-mouth marketing in a very efficient and clever way."
Walt Disney Pictures' "Pirates of the Caribbean: Dead Man's Chest," stars Johnny Depp, Orlando Bloom and Keira Knightley, and opens nationwide on July 7, 2006. It is produced by Jerry Bruckheimer ("Black Hawk Down," "Pearl Harbor") and directed by Gore Verbinski ("The Ring").
