Walt Disney is set to add another gem to its bag of goodies! The entertainment giant is planning to venture into the world of beauty and cosmetics by introducing a personal care product line of shampoos and shower-gels in India!
This unique range, specially for children aged 4-14 years, has been test-marketed in Mumbai, Delhi and Kolkata.
Director, Disney Consumer Products, Roshini Bakshi, said, "The market response has been good. We will be launching the range very soon."
However, instead of teaming up with major domestic player, Disney has decided to partner smaller, relatively unknown, third-party manufacturer whose name was not disclosed.
Though, in the past attempts by leading companies to launch personal care products for children were not successful, experts opine that the times have changed.
Analysts believe that the consumers will be more curious and responsive, now, and will appreciate a quality product.
