Under the multi-year agreement, Lady Foot Locker will be involved in the marketing of Disney's Princess Half Marathon Weekend in a variety of ways, including a nationwide sweepstakes, in-store promotions at more than 500 Lady Foot Locker retail stores and a presence on its official Web site: www.ladyfootlocker.com.

"The Lady Foot Locker brand appeals to female athletes of all ages and abilities and is associated with quality and class, which aligns well with the target demographic of Disney's Princess Half Marathon Weekend," says Kathleen Duran, manager of Disney's Endurance Series. "Their reputation makes them an ideal presenting sponsor for the race and will help us bring to life the 'princess' in every female athlete."

Disney's Princess Half Marathon Weekend debuts March 6-8, 2009, and includes two road races – the signature 13.1-mile half marathon through Disney's Animal Kingdom, Disney's Hollywood Studios and Epcot, and a family 5K through Epcot – each themed around Disney's beloved princess characters. Another feature of race weekend is Disney's Fit For A Princess Health and Fitness Expo, a two-day celebration of women's health and fitness at the new Jostens Center at Disney's Wide World of Sports Complex. The event features celebrity runner appearances, special Disney character appearances, fitness training seminars, opportunities to experience the latest running and fitness equipment and a speaker series involving leading trainers and health experts.

In all, more than 10,000 runners are expected to participate in race weekend, making it one of the country's largest road races geared toward women. The storybook event will be complete with a fairytale finish that includes an exclusive post-race celebration with friends and family at Mickey's Pirate and Princess Party featuring food, beverages, music, fireworks and "Disney's Enchanted Adventures Parade."

Registration for Disney's Princess Half Marathon Weekend is $120 for the half marathon and $40 for the 5K. Registration is open at www.disneyprincesshalfmarathon.com.

Disney's Princess Half Marathon Weekend is the newest edition to the renowned Disney's Endurance Series. The series features popular events for people of all ages and abilities, including Walt Disney World Marathon Weekend, Disneyland Half Marathon Weekend, The Twilight Zone™ Tower of Terror 13K, Disney's Race for the Taste 10K, and Expedition Everest Challenge – a mysterious 5K race through the dark, exotic terrain of Disney's Animal Kingdom theme park. Visit www.disneysports.com for more information.

Disney's Princess Half Marathon Weekend will support the Make-A-Wish Foundation by promoting its presence throughout the event, providing a platform for Make-A-Wish to interact with runners, increase awareness of its cause and accept donations. Make-A-Wish will also participate in the speaker series at Disney's Fit For A Princess Health and Fitness Expo.

The event's support of the Make-A-Wish Foundation builds on Disney's long-standing relationship with the Make-A-Wish Foundation that stretches more than 27 years. During that time, Disney has contributed more than $11 million in cash and in-kind donations each year and used its magic to grant the wishes of children with life-threatening medical conditions. With more than 6,000 wishes granted every year – including visits to the Disney parks, Disney cruises, Disney characters visits, attending sporting events and visiting TV and movie sets – Disney-themed wishes continue to be the most popular requests by children to the Make-A-Wish Foundation.