Associated Press
5/9/2008
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Coldplay and ESPN have signed a marketing deal that will have the rock band promoting soccer and the sports network promoting the band's new album. The marking campaign announced Tuesday will use Coldplay's music in promotions for ESPN's coverage of the Euro 2008 soccer tournament, which is scheduled for June 7-29 in Austria and Switzerland. ESPN has also agreed to incorporate music from Coldplay's new release, "Viva La Vida," into game and studio production. The CD is due out June 12. ESPN has the broadcast rights for the tournament in the U.S., Canada, Mexico, South America and India. The matches will be broadcast on ESPN, ESPN2, ESPNHD, ESPN2HD, ESPN Classic, ESPN Deportes, ESPN Deportes Radio, ESPNdeportes.com and ESPN360.com. ESPN is a joint venture of ABC and Hearst Corp.
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