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Disney Pilots $ 6 Billion Marvel Licensing Machine: Retail
BusinessWeek Dozens of companies are tying in with “Marvel's The Avengers,” the Walt Disney Co. (DIS) (DIS) action film opening today in the US With its Captain America character dating back to World War II, “The Avengers” has an unusually broad appeal, … Which cape do you wear? Is Disney Poised to Defeat the Street? What are the Weirdest <i>Avengers</i> Merchandise Tie-Ins? |
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Disney Pilots $6 Billion Marvel Licensing Machine: Retail – BusinessWeek
