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Disney Stung by 'John Carter' Loss Plots 'Avengers' Blitz
BusinessWeek By Christopher Palmeri on April 11, 2012 Walt Disney Co. (DIS) (DIS), after losing $ 200 million on the sci-fi film “John Carter,” is mounting a superhero-style marketing campaign to ensure its next big-budget movie, “Marvel's The Avengers,” is a … Disney Stung by `John Carter' Loss Plots `Avengers' Blitz Dr Pepper Unveils Limited-Edition “Marvel's the Avengers” Cans, Online Game … |
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Disney Stung by ‘John Carter’ Loss Plots ‘Avengers’ Blitz – BusinessWeek
