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In Customer Service Consulting, Disney’s Small World Is Growing – New York Times

April 21, 2012
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In Customer Service Consulting, Disney's Small World Is Growing
New York Times
These personal service tips came from the Disney Institute, the low-profile consulting division of the Walt Disney Company. Desperate for new ways to connect with consumers, an increasing array of industries and organizations are paying Disney to teach
Companies ask: What would Mickey do?Minneapolis Star Tribune

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