Disney Parks Merchandise is known for offering fun and stylish apparel and accessories. Recently, Angelique Vu, merchandise product developer for accessories, gave me a first look at a new Vera Bradley collection which left me feeling “curiouser and curiouser.” She explained the “Alice in Wonderland”-themed collection contains exciting options never before offered at Disney Parks.
“The collection is called ‘Painting the Roses Red,’ and celebrates Walt Disney’s animated classic from 1951,” said Angelique. “This is the first time we’ve offered a Vera Bradley collection at Disney Parks featuring Disney characters besides Mickey and Minnie Mouse. In addition to handbags, we will be carrying other accessories by Vera Bradley such as a key chain, an iPhone 7 case, and shoes. All of these items are a fun way to add a hint of Disney to any outfit.”
The collection contains popular silhouettes including a Deluxe Vera Tote, Vera Tote, Kirby Backpack, and Triple Zip Hipster. Several new items, such as the Mallory Card Case, Wristlet, Mini Hipster, and Cheshire Cat Coin Purse, provide RFID protection for credit and debit cards. Rounding out the assortment, guests will find an 80-inch by 50-inch Throw Blanket and a Soft Fringe Scarf.
“The black, red, and white color block pattern was inspired by the Queen of Heart’s playing cards,” explained Paola Gutierrez, Senior Graphic Design with Disney Consumer Products and Interactive Media Creative Group, who helped create the artwork. “For this collection, we have an overall pattern which can best be seen on the throw. We also have individual character designs on certain products like the Mallory Card Case or the Mini Hipster bag. This is something we haven’t done before with a Vera Bradley design.”
Paula said to look carefully for silhouettes of Alice, Cheshire Cat, White Rabbit, and the Mad Hatter’s hat found throughout the artwork.
One of my favorite new items is the Quilted Slip-Ons, which have soft foam collars for comfort, rubber soles, and padded foot beds with coordinating prints.