The Mickey Mouse Watch…

Perhaps no company or business today has more merchandising linked to its products than the Disney Company. From the earliest days in the studio’s history the marketing of Disney merchandise brought in much needed revenue for the company. But in the beginning, Walt never realized the huge revenue potential possibilities of licensing his product. The first Disney created character to be used in this way was Oswald the Lucky Rabbit, but this was mainly for publicity. It was in late 1929 while he was in New York negotiating with Pat Powers, when a man approached him in the lobby...

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