The Disney Theme Park Merchandise team recently released a new merchandise logo collection for Disney California Adventure park. This new logo program celebrates the seven exciting lands that bring to life Disney and Disney•Pixar stories and characters.
Similar to other merchandise logo programs, artwork for this new collection was created by Disney Design Group artists. The artwork was then compiled into a style guide, which the merchandising team uses when designing new items. You’ll notice a vintage style Mickey Mouse (a nod to Buena Vista Street) and several icons featuring attractions and places found in Disney California Adventure park.
Some of the most popular items for logo collections include apparel for adults and kids. These items have variations of the style guide artwork shown above.
Guests will also find a zip hooded fleece and a blue Disney ear hat that includes a repeating Mickey Mouse logo.
We will also offer a mug, key chain, magnet and open edition pin.
Finally, guests can collect or trade pins from a new mystery pin set. The set contains eight different logo pins, and each mystery box contains two randomly selected pins from this collection.
Look for these items in select merchandise locations at Disneyland Resort.