Hundreds of Celebrity Frozen Fans and Social Influencers from Around the Globe Join “Frozen 2” Film Talent to Debut New Movie-Inspired Products
More than 200 Influencers from 30 Countries Kick Off #FrozenFanFest with Simultaneous Reveal of Never-Before-Seen Products Ahead of Global Launch
“Frozen 2” fans around the world are invited to gear up for Frozen Fan Fest, the global celebration of new products inspired by the film that start hitting shelves on Friday, October 4. Continuing the story of Anna, Elsa, Kristoff and Olaf, Walt Disney Animation Studios’ “Frozen 2”opens in U.S. theaters on Nov. 22, 2019.
Kicking off tomorrow, more than 200 social media influencers from 30 countries around the world will take to social channels using #FrozenFanFest to reveal the extraordinary launch of new products in support of the film from Walt Disney Animation Studios. The new “Frozen 2” products to be unveiled are for fans of all ages, including apparel, accessories, footwear, toys, costumes, bedding, home décor, electronics, activities, a digital game, books and more. With new and innovative ways to play, “Frozen” fans will have access to an exciting assortment of toys that deliver key movie moments, including items that feature new technology and interactive features. “Frozen 2” talent will also take part in unveiling never-before-seen product inspired by the film as part of the celebration. Fans can share favorite moments and follow along with #FrozenFanFest across all social platforms.
Beginning October 4 and throughout the weekend, retailers around the globe will join the Frozen Fan Fest celebration with in-store events, special promotions, giveaways and more. Flagship Disney store locations will host midnight openings so fans can be the first to shop merchandise as soon as products hit shelves. Disney store will also kick-off “Frozen 2”-themed in-store events and offer a special gift with purchase offers (while supplies last), as well as sweepstakes where fans can win a trip to the “Frozen 2” premiere.
Also on October 4, fans in Anaheim and Orlando can join in on the celebration at Downtown Disney and Disney Springs with a “Frozen 2”product display at World of Disney. Fans in Anaheim can enjoy “Frozen”-themed photo opportunities while guests in Orlando will have the chance to purchase special “Frozen”-themed food and beverage offerings throughout the celebration.
Frozen Fan Fest will also celebrate select “Frozen 2” toys with unique Spotify playlists available on October 4, designed to spur imaginations and enhance the magic of play. “Frozen” fans will also benefit from ongoing updates to content for enhanced play.
New products will continue to roll out leading up to the theatrical release and beyond.