In an unprecedented team-up, Disney and Warner Bros. Discovery have announced an exciting new streaming bundle that combines Disney+, Hulu, and Max. Set to launch in the U.S. this summer, this bundle will be available through any of the three streaming platforms’ websites, offering both ad-supported and ad-free plans. While exact pricing and the specific launch date are yet to be disclosed, this partnership promises to provide unmatched value and a vast selection of premium content for consumers.

The bundle will maintain separate apps and content for each platform, similar to Disney’s recent integration of Hulu content into its Disney+ service for subscribers of both. This move complements existing Hulu agreements that allow add-on subscriptions for Max and Paramount Global’s Paramount+ With Showtime.

Joe Earley, president of direct-to-consumer at Disney Entertainment, expressed enthusiasm about the new venture, highlighting how it builds on the successful integration of Hulu with Disney+. He emphasized that subscribers will benefit from an even greater variety of blockbuster films, originals, and extensive libraries from brands like ABC, CNN, DC, Discovery, Marvel, Pixar, and more.

Adding to this breakthrough, Warner Bros. Discovery’s JB Perrette, CEO of global streaming and games, noted that the bundle would deliver the best value in streaming, drive incremental subscriptions, and enhance retention by offering an unparalleled collection of content.

In another strategic collaboration, Disney and Warner Bros. Discovery have partnered with Fox Corp. to launch a streaming sports bundle set to debut this fall. Although some critics have raised concerns about potential antitrust issues, dubbed the “Spulu” by some, the companies argue that bundling boosts engagement and reduces churn, offering significant benefits to both businesses and consumers.

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