For the first time, we are giving a rare and special look into the adorable little lives of the Tsum Tsum when nobody’s watching. Today, we released the first episode of “Tsum Tsum Kingdom,” a new digital series offering a look at the popular Tsum toys’ “natural habitat” while humans are away – through the lens of our expert zoologists. In this premiere episode, Mickey the alpha male rallies the pack to save a separated member when a feline monster goes on the attack.

This is the first in a series of episodes produced by Disney Interactive Media, which will delve deeper into the Tsum Tsum Kingdom every second Thursday of the month on Disney YouTube, Disney.com and Disney Facebook.

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