Beginning today, families and fans can once again add a little Disney magic into the bedtime routine with the Disney store “Disney Bedtime Hotline.” For the second year in a row, fans and families can call the toll-free number, 1-877-7-MICKEY, to hear six special goodnight messages from Mickey Mouse, Woody, Jasmine, Anna and Elsa, Yoda and Spider-Man to give kids something to look forward to at bedtime – and give parents a break. The phone number will run from today through September 30 and is available throughout the United States. Callers can also opt-in for a one-time text.

Parents agree that putting kids to bed can be stressful, and a recent survey showed that 77 percent of parents are exhausted by the process of getting their children to bed. In an effort to help improve the bedtime battle, shopDisney.com|Disney store is launching an updated  Sleep Shop assortment of sleep items including plush bedtime buddies, fleece sleep throws, slippers, new pajama sets as well as the new subscription program, Disney Bedtime Adventure Box. For as low as $27.99 per box, subscribers will receive everything they need to spark their child’s imagination and help establish a regular nighttime routine.  Fun for kids and a dream for parents, each story-filled box includes easy-to-follow activity cards, authentic Disney store pajamas, an adventure-based book, a rewards chart, stickers and a special offer.  Guests can also choose a Bedtime Deluxe Box with two additional treasures that might include a pillow, blanket, towel, plush or bath toys — over $70 of value for as low as $54.99.

While the hotline will only run through the end of the month, the Disney Bedtime Adventure Box is available to order monthly or annually for shipment on a monthly, quarterly or semi-annual basis, and is the perfect gift for birthdays, holidays or special days. The Disney Bedtime Adventure Box is the third monthly subscription box offered from shopDisney.com|Disney store after the Disney Princess Enchanted Collection and Disney Backstage Collection.

To locate your closest Disney store location, visit our locator map here.