Disney Store today unveiled its Magical Friday (aka Black Friday) deals and special in-store holiday events – nearly two weeks before the Thanksgiving holiday shopping weekend. Beginning today in-store and online, guests can expect to see up to 40% off thousands of items, with more deals to roll out in the coming days and when Stores open on Thanksgiving night (11/24), Magical Friday (11/25) and Cyber Monday* (11/28).

Guests have the opportunity to shop Disney Store whenever and wherever through DisneyStore.com and the newly enhanced Disney Store app where they’ll find great deals on exclusive Disney, Pixar, Marvel and Star Wars items for everyone on their list.

“There is so much to be excited about this holiday, with products inspired by the theatrical release of Disney ‘Moana’ and ‘Rogue One: A Star Wars Story,’ as well as fan favorites like Disney ‘Elena of Avalor’ and Disney-Pixar Toy Story,” said Elissa Margolis, senior vice president of Disney Store North America. “With our deals beginning two weeks before Magical Friday, and accessible in-store, online and via our mobile app, guests are sure to find something for everyone on their lists.”

 Disney Store Holiday Fun
This season, Disney Store continues its tradition of magical in-store events and festive cheer designed to create a memorable shopping experience for guests.

In addition to a holiday version of the traditional store “unlocking” ceremony that takes place every morning at Disney Store locations nationwide, guests will be treated to a special holiday event every evening, called “Disney Store Holiday Wishes.” During this time, Mickey Mouse and Minnie Mouse will appear on the Store’s theater screen, inviting guests to make a special holiday wish by writing it on a Wish Ornament and adding it to a special Wishing Tree. A new song, “My Little Wish,” will add an extra magical touch to the event.

“Disney Store Holiday Wishes” will take place daily from Magical Friday (11/25) through Christmas Eve (12/24) at 7:30 p.m.