24-HOUR DISNEY JUNIOR CHANNEL MARKS THREE YEARS

AS TV’S #1 PRESCHOOLER NETWORK

Disney Channel: 1Q 2016 Total Day

During first quarter 2016, Disney Channel ranked as TV’s #1 Total Day network for the 20th-consecutive quarter in Kids 6-11 (345,000/1.5 rating) and for the 28th-consecutive quarter in Tweens 9-14 (336,000/1.4 rating) – dates back to 2Q11 and 2Q09, respectively – powered by the cable premiere of Disney’s “Frozen,” live-action original series “Austin & Ally,” “K.C. Undercover” and “Liv and Maddie” and the launch of original comedy series “Stuck in the Middle.”

Disney Channel outdelivered runner-up Nickelodeon by at least double digits for the 19th-consecutive quarter in Tweens 9-14 (+64% – 336,000 vs. 205,000 – dates back to 3Q11) and led by 4% Kids 6-11 (345,000 vs. 331,000).

  • Austin & Allyranked as the #1 TV series in Kids 6-11 (1.4 million/6.2 rating) and Tweens 9-14 (1.4 million/5.7 rating), the #1 live action TV series in Kids 2-11 (1.7 million/4.3 rating) and the #1 series across kid TV networks in Total Viewers (3.6 million).

 

Disney Junior Brand: 1Q 2016 Total Day

During first quarter 2016, the 24-hour Disney Junior channel ranked as TV’s #1 preschooler network for the 12th-consecutive quarter – marking 3 years of dominance – in Total Viewers (536,000), Kids 2-5 (223,000/1.4 rating), Girls 2-5(112,000/1.5 rating), Boys 2-5 (111,000/1.4 rating) and Women 18-49 (112,000/0.2 rating) –every quarter since reporting public ratings at the top of 2Q13 – towering over Nick Jr. and Sprout by double and triple digits.

1Q 2016 was the channel’s #1 quarter on record on a Total Day viewing basis in Adults 18-49 (174,000) and its #2 quarter in its three-year history in Total Viewers and Women 18-49.

  • The Disney Junior brand delivered 2 of the Top 4 TV series of the quarter among Kids 2-5 with “Sofia the First” (#3 – 682,000/4.4 rating)and “The Lion Guard” (#4 – 665,000/4.3 rating).

 

  • A new “Sofia the First” on Disney Channel’s daily Disney Junior block (2/15/16),“Sofia the First: Olaf and the Tale of Miss Nettle” with a special appearance by Olaf from Disney’s blockbuster “Frozen,” ranked as the series’ most watched telecast in 15 months in Total Viewers (3.5 million) and Adults 18-49 (1.1 million/0.9 rating) and hit a 1 year ratings high among  Kids 2-5(1.1 million/6.9 rating) – since 11/23/14 and 2/20/15, respectively.
  • Led by newcomer “The Lion Guard,” the 24-hour Disney Junior channel delivered the Top 7 series across preschooler-dedicated TV networks in Total Viewers and Kids 2-5 (Top 5 below):

 

 

 

 

 

#

P2-5

Program

Net

Day (s)

Dur

t/c

US AA

000s

LION GUARD

DISJR

MTWTFSS

25

86

2.5

392

GOLDIE & BEAR

DISJR

MTWTFSS

25

166

2.1

327

PJ MASKS

DISJR

MTWTFSS

25

289

2.1

327

MILES FROM TOMORROWLAND

DISJR

MTWTFSS

25

165

2.0

310

SOFIA THE FIRST

DISJR

MTWTFSS

25

308

1.9

300

 

 

 

 

#

P2+

Program

Net

Day (s)

Dur

t/c

000s

LION GUARD

DISJR

MTWTFSS

25

86

960

PJ MASKS

DISJR

MTWTFSS

25

289

772

GOLDIE & BEAR

DISJR

MTWTFSS

25

166

758

SOFIA THE FIRST

DISJR

MTWTFSS

25

308

728

MILES FROM TOMORROWLAND

DISJR

MTWTFSS

25

165

712

 

  • Disney Junior channel surpassed Nick Jr. by double digits across all key target demographics: Total Viewers (+31% –536,000 vs. 410,000), Kids 2-5 (+23% – 223,000 vs. 181,000), Girls 2-5 (+23% – 112,000 vs. 91,000), Boys 2-5 (+23% – 111,000 vs. 90,000) andWomen 18-49 (+47% – 112,000 vs. 76,000).

 

  • Disney Junior channel towered over Sprout triple digits across Total Viewers (+297% –536,000 vs. 135,000), Kids 2-5 (+298% –223,000 vs. 56,000), Girls 2-5 (+250% – 112,000 vs. 32,000), Boys 2-5 (+344% –111,000 vs. 25,000) and Women 18-49 (+348% – 112,000 vs. 25,000).

Source: NTI, U.S. ratings, most current, 1Q 2016: 12/28/15-3/27/16. Streaks include ties on rating. Pre-K Network series ranks based on program data, all telecasts. “Sofia the First” and “The Lion Guard” ranked among all TV series, originals only, minimum 2 telecasts.

Comments

comments