Hertz Global Holdings, Inc. (NYSE: HTZ) will continue to serve as the official car rental partner for Disneyland Paris – Europe’s top tourist destination – for a further five years, following a recent renewal agreement.
The partnership, which celebrated its 20th anniversary in 2015, has been expanded beyond France to a European level. As a result, Disneyland Paris guests (totalling 14.8 million annually) will benefit from special car rental rates in locations across Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the UK, from the end of this year.
To mark its partnership renewal, Hertz and Disneyland Paris will kick off a new program of joint marketing activity. Hertz will also continue to benefit from exposure in the resort, including ongoing sponsorship of the Main Street Vehicles attraction. The car rental company’s product line includes the Family Collection, an ideal choice for groups and families visiting the parks.
Michel Taride, Group President, Hertz International, said: “Disneyland Paris is undeniably one of the best and most popular tourist attractions in Europe and we’re proud of our special relationship with the park for more than 20 years. This latest agreement will mean continued collaboration between Hertz and Disneyland Paris for the benefit of all of our customers.”
Thierry Pedros, Vice President of Strategic Alliances at Disneyland Paris and The Walt Disney Company EMEA, commented: “We’re delighted about this lasting partnership. The extension of this agreement illustrates our shared desire to build privileged relationships with European visitors, and to help them have access to everything necessary for a truly successful stay at Disneyland Paris.