Disney China announced a collaboration with four well-known, local designers  to create new fashion collections inspired by global style icon, Minnie Mouse. The innovative designs from Ji Cheng, Han Lulu, Cindy Soong and Makin Ma will debut during Shanghai Fashion Week on April 12, 2016, highlighting Minnie Mouse’s timeless vitality with unique interpretations of her iconic polka dots and bow.

Since her 1928 debut alongside Mickey Mouse in Steamboat Willie, Minnie Mouse has had an impact on the fashion industry. Known for being feminine, elegant, passionate for life and versatile in style, Minnie has served as a muse for designers for decades and her footprint is seen across fashion weeks and runway shows in New York, London, Paris and Tokyo.

“Minnie Mouse is Disney’s fashion star,” said Allen Au-Yeung, VP of Product Creative, The Walt Disney Company Greater China. “Since Minnie’s inception her classic polka dots and red bow have always been on trend and continue to appeal to young adult females in China and around the world. Disney China is pleased to work with these renowned Chinese designers, whose creative interpretations of Minnie’s style will connect with young fashionistas in China.”

Designs include:

Ji Cheng: Warm and Comfortable Minnie Collection

 Widely recognized as China’s leading designer, Ji Cheng has a warm, comfortable and exquisite design style. She blends Chinese traditional embroidery with modern wit and hand-made texture.

“Minnie possesses traits that young women admire, and she also has an iconic fashion style. In my eyes, Minnie is like a close girlfriend. My brand advocates positive energy and having a zest for life, which matches the spirit of Minnie perfectly.” – Ji Cheng

Han Lulu: Lovely Light Evening Gown Inspired by Minnie

Local designer Han Lulu has a strong female following with her elegant and contracted design philosophy. In this collection she uses simple but chic geometric figures and nostalgic patterns from 1950s and 1960s to create modern evening dresses inspired by Minnie and well-suited for metropolitan women in China today.

“Minnie is a fun fashion icon for metropolitan women like me.” – Han Lulu

 Cindy Soong: Balance between Feminine and Casual

Minnie Mouse’s personality and characteristics align with the brand promise of Cindy Soong, which encourages self-realization and self-exploration for young women. Drawing inspiration from Minnie’s positive attitude, Cindy Soong’s new collection features items suitable for different occasions in daily life.

“Minnie has a lovely balance of independence and femininity.” – Cindy Soong

Makin Ma: Lead The New Trend of Elegance

Independent local designer Makin Jan Ma’s design style celebrates independence and individuality. Every piece of his design tells a story.

“I am inspired by life, love and fantasy.  With Minnie as my muse, I wanted to create something powerful yet elegant for today’s modern woman.” – Makin Ma

Comments

comments