Guests can now experience “Happily Ever After” at Magic Kingdom Park. It’s a new nighttime spectacular that combines the magic of Disney storytelling, beloved Disney characters, fireworks and more. I’ve seen the show twice and I love it, especially the incredible original score. I recently discovered that the commemorative merchandise we developed for this show incorporates elements from the gorgeous show poster created by Brett Owens, Senior Graphic Designer with Disney Parks Live Entertainment. I spoke with him about designing the poster.

“When developing the poster, we chose to highlight key characters that make ‘Happily Ever After’ so special,” explained Brett. “It was important to show these characters setting out on their hero’s journey as the magic transforms Cinderella Castle into some of the locations we visit in the show.”

This poster is currently found under the train station tunnel near the entrance to Main Street, U.S.A. It joins some of the most iconic Disney Parks attraction posters at Magic Kingdom Park.

Due to popular demand, the poster was recently added to the Art of Demand kiosks in the Art of Disney locations. Guests should look for it under the “Attraction Poster” section. There are three paper and three canvas options available for printing. Guests can also have their image framed and shipped home.

At the Emporium on Main Street, U.S.A., guests will find other products including t-shirts for adults and kids, a logo hat, and a 16-ounce Tervis tumbler. The image of Cinderella Castle, the key hole, and a stylized logo from the poster were included on several of the items.

Guests will also find two ceramic ornaments with the show’s logo.

Other items include a t-shirt for Annual Passholders (please present a valid Annual Pass in order to purchase); a tank top with a beautiful nighttime image of Cinderella Castle for women; and an open edition logo pin (available mid-summer).


In July, we are introducing a light-up headband which contains clear mouse ears that light up. They are different from Magic with Magic items, which will light up in time with or in the same color scheme during “Happily Ever After.”

Items are available at select merchandise locations throughout Magic Kingdom Park. Guests may also order select items using the Shop Disney Parks app.