This June, the magic of Disney reached new heights as The Walt Disney Company hosted a spectacular two-day event, The Power of Joy: Creator Summit Presented by Disney. Held on the iconic Disney Studio Lot in Burbank and the enchanting Disneyland Resort in Anaheim, this exclusive gathering brought together 77 influential Black content creators. The event was a celebration of creativity, culture, and connection, all wrapped up in that signature Disney magic.

Anastasia Ali, Vice President of Enterprise Commercial Inclusion Strategy at Disney, emphasized the importance of this curated event, stating, “We decided to create a custom, curated event for Black creators specifically because we know that Black creators are driving culture. They are the purveyors of pop culture, influencing consumers from around the globe.”

The summit featured behind-the-scenes tours of the legendary Walt Disney Animation Studios, exclusive sneak peeks of upcoming projects, and insightful discussions with Disney leaders. “It’s just fun all around. All the Disney magic, it never stops,” said attendee Brandi Marie King, a creator known for her entertainment, travel, and lifestyle content. She added, “At 10am, I found out I’m going to D23 (The Ultimate Disney Fan Event), and we still have the rest of the day. And then two of my friends won cruises.”

Jill Estorino, President and Managing Director of Disney Parks International and Commercial Inclusion Strategy Executive Sponsor, shared her enthusiasm, stating, “This is the first time we’ve done this type of an event, but it’s not really an event. It’s the beginning of a relationship with some of the most important Black creators and influencers from around the country.”

Participants of the summit left with cherished memories and newfound connections, setting the stage for countless future collaborations and cultural milestones. As Disney continues to champion diversity and inclusion, events like The Power of Joy: Creator Summit underscore the company’s dedication to fostering meaningful relationships with creators who shape the cultural landscape.

What are your thoughts on The Power of Joy: Creator Summit? Were you inspired by the collaboration between Disney and Black influencers? Share your thoughts in the comments below, and don’t forget to share this story with your friends and family!

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