Shanghai Disney Resort and Guangzhou Liby Corporate Group (“Liby”) have entered into a multi-year strategic alliance which recognizes Liby as an official sponsor of Shanghai Disney Resort. In addition to having a brand presence in Camp Discovery at Adventure Isle, Liby will provide complimentary in-room product samples to guests of the Shanghai Disney Resort hotels.
Located in Adventure Isle area of the theme park, Camp Discovery is home to the Challenge Trails and Excavation Site for adventurers of all ages to explore. In the Challenge Trails, three uniquely thrilling elevated rope courses traverse the terrain of Roaring Mountain – taking adventurers over river gorges, waterfalls and sheer cliffs, through stunning terrain and into spectacular caverns. Excavation Site is a hands-on dig zone, where young archeologists can discover fascinating relics embedded in rock and buried in sand. Slides and other engaging activities among the ruins make exploring this area extra fun. Special signage throughout Camp Discovery will mark Liby’s involvement as a resort sponsor.
Shanghai Disney Resort is home to two uniquely themed resort hotels – the elegant, Art Nouveau-inspired Shanghai Disneyland Hotel and the whimsically fun Toy Story Hotel. Through this agreement, Liby will provide hotel guests with single use laundry detergent samples.
“We are excited to enter this strategic alliance with Shanghai Disney Resort,” said Chen Kaixuan, Board Chairman of Liby Group. “Our two companies share a similar philosophy when it comes to health and happiness for every family, and we couldn’t be more pleased in joining this world-class destination, the first of its kind in mainland China.”
“We are pleased to welcome Liby as our newest alliance participant,” said Philippe Gas, General Manager of Shanghai Disney Resort. “The Challenge Trails at Camp Discovery is an exciting first-of-its kind attraction at Disney Parks and we’re glad to have Liby join us as a part of this dynamic experience.”